Puma, in a few lines
Puma was founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler, the brother of the founder of adidas. The brand comes from athletics and football. The Suede, released in 1968, moved from the track to the basketball court and then to the street, carried by hip-hop culture. More recently, the Speedcat, inspired by racing drivers' shoes and released in the late 90s, has returned to the spotlight with its low, slim silhouette. Add to that LaMelo Ball's basketball shoes and regular collaborations.