New Balance, in a few lines
New Balance was founded in Boston in 1906 by William J. Riley, who started out making arch support insoles. The brand later moved into running shoes, and released the 990 in 1982. Its models carry numbers rather than names: 550, 574, 990, 2002R, 1906R, 9060. Part of the production is still assembled in the United States and the United Kingdom. Carefully chosen materials, palettes of gray and beige, comfort: its pairs have become everyday classics.