On Running, in a few lines
On was founded in 2010 in Zurich by Olivier Bernhard, a former duathlon champion, and his friends David Allemann and Caspar Coppetti. Their starting point is a sole made of small hollow pods, CloudTec technology: they collapse on impact and then lock together to give you a firm base for push-off. That cut-out sole has become the brand's signature. Cloud, Cloudmonster, Cloudtilt, Cloudrock: the models range from road running to hiking, and are increasingly worn around town. Roger Federer joined the adventure in 2019.