Hoka, in a few lines
Hoka was founded in 2009 by two Frenchmen, Nicolas Mermoud and Jean-Luc Diard, both passionate about mountain running. Their idea went against the grain of the time: instead of slimming the sole down, they thickened it, to better cushion the descents. The name comes from a Maori expression that evokes flying over the ground. Very thick yet light soles, a rocker shape that guides the stride: the recipe caught on on road and trail alike, then in the city. Clifton, Bondi, Mafate Speed: here you'll find the most in-demand models.