Mizuno, in a few lines
Mizuno was founded in 1906 in Osaka, Japan, by Rihachi Mizuno and his brother. The brand started with baseball, then expanded into golf, athletics and running. Its Wave technology, a wavy plate slipped into the sole to cushion and stabilize the stride, appeared in the late 90s and has been fitted to its running shoes ever since. It is these technical models that now appeal well beyond runners: the Wave Rider 10, the Wave Prophecy LS and its cut-out sole, or the laceless Wave Prophecy Moc.