ASICS, in a few lines
The story of ASICS begins in 1949 in Kobe, Japan, when Kihachiro Onitsuka founded Onitsuka Tiger. The brand took its current name in 1977: ASICS is the acronym of the Latin phrase “Anima Sana In Corpore Sano”, a sound mind in a sound body. GEL cushioning arrived in 1986 and has been fitted to its running shoes ever since. It is those running models from the 2000s, like the Gel-Kayano 14, the Gel-1130 or the Gel-NYC, that carry the brand on the street today, often in silver, cream or as a collaboration.