Q: Are the products authentic?

Yes, every pair is 100% authentic. It ships with a certificate of authenticity, its original box and accessories, which is why we’re rated 4.7/5 on Trustpilot.

Q: How do you verify authenticity?

Every pair is checked by our experts before it ships: materials, finishes, soles, box and labels. It leaves with its authenticity tag, the proof of that check.

Q: Not sure about sizing?

Our pairs run in standard EU sizes. Between two sizes, go with your usual fit for the brand. Still unsure? Our team helps you out, Monday to Friday.

Q: What are the delivery times?

Lead times depend on stock and product rarity. On average, count on 5 to 10 working days. The estimated delivery date is shown on the product page, below the Add to cart button. Free shipping above 175€ in Europe.

Q: Do you accept returns?

Yes, you have 14 days after delivery to change your mind, straight from your account via the "Withdraw and return my order" button. Try the item as you would in a shop: beyond that, the loss in value we observe is deducted from the refund. Sealed hygiene items (underwear, socks) are only taken back sealed.

Description

The New Balance 1890 Joe Freshgoods Naughty Things marks the twelfth collaboration between the Chicago-based designer and New Balance. This creation draws inspiration from 90s music videos, particularly the visual universe of Missy Elliott, translating this nostalgic aesthetic onto the modern silhouette of the 1890. The pair incorporates ABZORB technology at the midsole for optimal cushioning.

The design blends retro running elements with contemporary sculpted construction. Shiny overlays contrast with the textile base, creating a play of materials and reflections that's characteristic of the brand's approach. The silhouette draws from technical running codes while bringing an unapologetic streetwear touch.

This collaboration confirms Joe Freshgoods' ability to reinterpret sportswear archives through the lens of hip-hop culture. The 1890 becomes a canvas for creative vision that draws from American musical heritage.

The New Balance 1890 Joe Freshgoods Naughty Things marks the twelfth collaboration between the Chicago-based designer and New Balance. This creation draws inspiration from 90s music videos, particularly the visual universe of Missy Elliott, translating this nostalgic aesthetic onto the modern silhouette of the 1890. The pair incorporates ABZORB technology at the midsole for optimal cushioning.

The design blends retro running elements with contemporary sculpted construction. Shiny overlays contrast with the textile base, creating a play of materials and reflections that's characteristic of the brand's approach. The silhouette draws from technical running codes while bringing an unapologetic streetwear touch.

This collaboration confirms Joe Freshgoods' ability to reinterpret sportswear archives through the lens of hip-hop culture. The 1890 becomes a canvas for creative vision that draws from American musical heritage.

Brand : New Balance

SKU : U18908JY

Colorway : Purple/Black

Materials : Mesh, Synthetic

Release date : 30 April 2026

Authenticity

Every sneaker sold on Geturbrick is 100% authentic, brand new and certified. We guarantee the authenticity of every pair.

How do we verify authenticity?

Each item goes through a rigorous quality control by our authentication experts. Our team checks:

Materials and finish (leather, mesh, sole)
Stitching and construction
Labels, sizing and product codes
Original box and its markings
Compliance with the brand’s official references

What you receive:

Sneakers brand new, never worn
Original box with all accessories
Geturbrick Verified tag attesting to our inspection

Important: Keep the Geturbrick tag attached until you are sure you keep the item. An item returned without its tag can no longer be sold as new: the loss in value we observe is deducted from the refund.

Shipping & Returns

Final sale: no right of withdrawal in your country. Legal guarantees (defect, non-conformity, authenticity) still apply.

Return and exchange policy

Shipping costs:

France: 10.00€ (DPD)
European Union: 15.00€ (DPD, FedEx)
Rest of Europe and French overseas: 35.00€ (FedEx)
Rest of the world: 75.00€ (FedEx)
Free over 175€ in France and the EU

Delivery times:

2 business days for "48H Express Delivery" products
5 to 10 business days for "Standard Delivery" products

Second life

This pair has already contributed to the French textile recycling scheme: as soon as it enters France, Geturbrick pays an eco-contribution to the approved eco-organisation, which funds the collection, sorting and recycling of used footwear.

The day it can no longer be worn, drop it off at a collection point, even damaged. Our commitment