UGG Sneakers

UGG: From the surf beach to the fashion catwalk

Honestly, who would have thought that a brand born on Australian beaches would become a global phenomenon? UGG has managed to transform a simple surf shoe into a true fashion item, and today, their pieces can be found both on the streets of Paris and on international catwalks.

The story begins in the 1970s when Brian Smith, an Australian surfer, arrived in California with a pair of sheepskin boots under his arm. The thing is, the local surfers went completely crazy for these ultra-comfortable shoes they could slip on after their sessions in the cold water. You see, back then, nobody thought about "fashion"—it was just pure, functional comfort.

The evolution of a classic: From function to style

The 90s marked a turning point. UGG moved beyond its surfing roots to conquer Hollywood. Celebrities began wearing the iconic Classic Tall and Classic Short in their everyday lives, and boom – the hype began. Sarah Jessica Parker, Oprah Winfrey… everyone jumped on the bandwagon.

But the real game-changer is the arrival of the new silhouettes. The Classic Ultra Mini revolutionizes the genre with its low cut, more modern and easy to wear. The Tazz adds a lifestyle dimension with its ultra-versatile slipper look.

You will notice that at Geturbrick, we offer the whole range of the most sought-after colours: from timeless Sand to more urban Black , including the famous Chestnut which remains THE reference.

The models that define the era

Each UGG silhouette tells a different story. The Classics remain the most iconic—the ones you see everywhere, from American campuses to the streets of London. The Lowmels offer a more sneaker-like approach with their chunky sole, perfect for those who want UGGs without the traditional boot look.

And then there are the Tasman slippers , those slippers that have taken social media by storm. Honestly, who hasn't seen these ultra-comfortable shoes on their feed? The Tasman II in Chestnut or Black have become true must-haves for chic loungewear.

Collaborations that have marked history

UGG hasn't stayed in its comfort zone. The brand has partnered with visionary designers to reimagine its classics. The collaboration with YOON of AMBUSH was particularly sensational, featuring five reimagined silhouettes, including all-fur heels that literally revolutionized the industry.

These partnerships demonstrate how UGG manages to remain relevant in a fast-paced industry. It's not just marketing—it's a true creative reinvention that attracts new generations while preserving the brand's core identity.

Moreover, this collaborative approach is also reflected in streetwear as a whole. You can check out our streetwear collection to see how UGG fits perfectly into current urban looks.

Cultural impact: Much more than just a shoe

The thing about UGG is that the brand has transcended its original function. You're no longer just buying a comfortable shoe—you're buying a lifestyle. UGGs have become the symbol of "cozy luxury," that way of dressing that prioritizes comfort without sacrificing style.

On social media, #UGG has racked up millions of views. TikTok, Instagram... everywhere you see influencers and regular people showcasing their outfits in UGGs. It's become a universal visual language for saying "I'm casual but stylish".

This democratization has also created a real scarcity for certain colors and models. Drops sell out in a matter of hours, and that's where Geturrick comes in. We offer you access to these sought-after pieces when they're no longer available elsewhere.

The color revolution

UGG understands the importance of colorways. Beyond the classic Chestnut , the brand now offers an incredible palette. Sand for a more neutral look, Rocky Oak for a more earthy vibe, or Pink Dawn, which is a hit with younger generations.

This diversity allows everyone to find their perfect pair, whether you're more minimalist or you like bold colors.

UGG today: Between heritage and innovation

Today, UGG boasts over 40 years of history and a unique market position. The brand has achieved what few manage: remaining true to its origins while constantly evolving. Premium materials, signature fur, unparalleled comfort – all its historical DNA is preserved.

But at the same time, we see constant innovation. New designs, like those on the Classic Ultra Mini Platform, bring a more street-oriented, more contemporary feel. Collaborations continue to surprise and generate buzz.

At Geturbrick, we're keeping a close eye on this trend. Our UGG collection reflects this diversity, with the most sought-after models in all the colors that matter. Whether you're looking for the Mini Bailey Bow II for a more feminine look or the Lowmel Rocky Oak for a more unisex style, we've got you covered.

Our premium selection

You'll notice that we only offer 100% authentic, brand-new items, verified by our experts. This is important in a market rife with counterfeits. Our rigorous authentication process guarantees you genuine UGGs, with all the details that make the difference.

Prices reflect the rarity and demand of each model. When a colorway is sold out everywhere, we give you access to those pieces through our network. That's the value of the secondary market—access to what can't be found anywhere else.

And as always with Geturbrick, each pair is shipped with the utmost care. We understand that when you buy UGGs, it's an investment in your style and everyday comfort.