Men's Sneakers

The Origins: When Performance Meets Style

The history of men's sneakers begins in the 1950s and 60s, when visionaries like Bill Bowerman started tinkering with running shoes to create something revolutionary. Bowerman, co-founder of Nike, had this obsession: to create a better shoe. This is how the Nike Cortez was born, the first Nike running shoe to truly showcase his creative genius.

Around the same time, Marquis Mills Converse founded his company in 1908 in Boston with a clear objective: to create game-changing shoes. Frankly, who could have predicted that these early creations would become the foundation of the entire sneaker culture we know today?

The Evolution: From Performance to Lifestyle

The thing is, sneakers quickly transcended their original function. In the 80s and 90s, we saw the emergence of silhouettes that have become true classics. Air Jordans completely revolutionized the game by combining athletic performance with urban style. Michael Jordan literally transformed a simple basketball shoe into an object of desire.

The Air Jordan 17 , for example, drew inspiration from improvised jazz melodies to echo the magic and incredible creative ability of the player. You see, it's exactly this kind of storytelling that transformed sneakers from simple sports equipment into an essential fashion accessory.

Tinker Hatfield, the legendary designer, had the brilliant idea of ​​making the Nike Air unit visible. This innovation gave rise to models that are now highly sought-after by collectors.

Key Collaborations That Changed Everything

In the early 2000s, Nike collaborated with various retailers and reimagined the Dunk with the SB Dunk Low Pro, without altering the original Dunk design. This marked the beginning of a new era: the era of collaborations .

Today, we see completely crazy collaborations like the Nike Air Force 3 Low SP Nigo Kintsugi Bamboo that we have in stock, or the collaborations between Balenciaga and Puma that mix haute couture and sneaker culture.

Brands like Puma have also been able to create unique partnerships, notably with artists like A$AP Rocky for the Puma Inhale A$AP Rocky Leopard , or with athletes like LaMelo Ball for his MB04 collaborations .

Cultural Impact: More Than Just a Shoe

Men's sneakers have become a true language. They tell a story about who you are, where you come from, and what you love. Sneaker culture has created a global community where enthusiasts come together around their love for these objects that combine technology, design, and history.

Models like the Adidas Samba or the New Balance 550 have stood the test of time while retaining their authenticity. Each silhouette has its own story, its own fans, its own place in urban culture.

The Puma Speedcat OG , for example, with its various colorways like the Pele Yellow Black or the Cool Mid Grey White , perfectly demonstrates how a classic model can reinvent itself while retaining its DNA.

Today: The Era of Resale and Scarcity

We're living in a fascinating era for men's sneakers. The resale market has exploded, and some models are reaching prices that reflect their true status as collector's items. At Geturbrick, we understand this passion and ensure that every pair we offer maintains the authenticity that gives a sneaker its value.

Innovative models like the Nike Mind 001 Slide Black Chrome and collaborations like the Puma Mostro Jjjjound Deep Navy demonstrate that innovation continues. Brands are constantly exploring new territories, whether through innovative materials or unexpected partnerships.

The Adidas Adizero Evo SL Black White perfectly represents this constant search for performance and style that characterizes modern sneakers.

Our Mission at Geturrick

Understanding this story means understanding why we do what we do. Every pair in our men's sneaker collection has been selected for its authenticity and its place in this larger narrative. From the Puma Speedcat The Never Worn 5 to the latest collaborations like the Puma Speedcat Archive Team Light Blue Club Navy , we make sure you have access to the pieces that truly matter.

Our rigorous authentication process guarantees that every sneaker you receive is 100% authentic. Because ultimately, wearing sneakers means wearing a piece of history, and that history deserves to be respected.

Want to learn more about our approach? Check out our story to understand how two enthusiasts created Geturbrick to make the most sought-after sneakers accessible.