Streetwear

The Origins of Streetwear: When the Street Becomes Fashion

Streetwear, you see, isn't just a style of clothing. It's a full-fledged cultural movement that has revolutionized global fashion. It all started in the 80s and 90s, in the streets of New York and Los Angeles, where skaters, rappers, and graffiti artists created their own dress codes.

Initially, the problem was that major fashion brands weren't really interested in these urban communities. So, these designers created their own clothes, with their own references, far removed from the Parisian catwalks. Streetwear was born from this desire for independence and authenticity.

Early brands like Stussy laid the foundations for what would become an empire. And frankly, who could have predicted that one day these t-shirts and hoodies would grace the covers of fashion magazines?

The Evolution of a Cultural Phenomenon

In the 2000s, **streetwear** took on a completely different dimension. Brands realized there was a huge market, and the line between street culture and haute couture began to blur.

This is where brands like Supreme revolutionized the game. Founded in 1994, Supreme created a unique business model: limited drops, unexpected collaborations, and above all, a massive hype that transformed each release into an event.

The resale concept has really exploded with this new approach. When you can't get a piece at retail, you turn to the secondary market. And that's exactly where we at Geturbrick come in – we give you access to those rare pieces you couldn't get your hands on anywhere else.

The Birth of Hype Culture

You see, streetwear has created something unique: a culture of scarcity. The more limited a piece is, the more desirable it becomes. This logic has completely changed the way we consume fashion.

Supreme's collections are a perfect example. Every Thursday, it's a race to cop the last pieces before they sell out. And if you miss the drop? Head to the **resell**, where prices reflect the true market value of these items.

Collaborations that have marked history

Streetwear is also the art of collaboration. Partnerships that create unique pieces and redefine fashion codes.

Supreme x Louis Vuitton: The Ultimate Holy Grail

In 2017, Supreme and Louis Vuitton broke all the rules with a collaboration that caused a sensation. On one side, the hottest streetwear brand of the moment, on the other, the century-old French luxury house. The result? Pieces that instantly became collector's items.

Pop Culture Collaborations

What makes streetwear so special is its ability to draw inspiration from everything: film, music, art, sports. Here, you can find pieces like the Supreme Michael Jackson Dangerous Zip Up Hooded Sweatshirt in Black or the Supreme Playboi Carti Tee in White .

These collaborations build bridges between different communities and transform pop culture references into collectible fashion pieces. This is precisely what makes streetwear so powerful: its ability to pay homage to popular culture.

The Cultural Impact of Streetwear

Streetwear has revolutionized much more than just fashion. It has changed the way brands communicate, sell, and create value.

The Drops Phenomenon

Classic seasonal collections are a thing of the past. Streetwear has imposed a rhythm of weekly drops, creating a constant sense of urgency and addiction among consumers. Every week brings a new event, a new opportunity to snag something unique.

This strategy worked so well that even luxury brands adopted it. Today, almost all brands do limited-edition drops to create artificial scarcity.

The Influence on Sneakers

Streetwear and sneakers are a perfect match. Collaborations between streetwear and sneaker brands have created iconic pieces. You can even find Nike sneakers and Air Jordans that pair perfectly with streetwear.

The perfect example? The Nike Air Max 1 PRM Mineral Slate that we offer, which goes perfectly with the hoodies and tees in our streetwear collection.

Streetwear Today: Between Authenticity and Business

Today, **streetwear** has become a multi-billion euro market. Brands like Supreme, Off-White, or Fear of God are valued like tech companies.

The Resell Market

With this explosion, the resale market has taken on an industrial dimension. StockX, GOAT, and other platforms have democratized access to rare coins. At Geturrick, we're part of this revolution by offering 100% authenticated coins.

Our current selection includes grails like the Supreme Box Logo Hooded Sweatshirt FW24 Light Brown or the Supreme Box Logo Hooded Sweatshirt FW25 Black . These pieces represent the very essence of modern streetwear: simple in appearance, but full of meaning and value.

The Democratization of Luxury Streetwear

What's crazy is that streetwear has made luxury accessible to a new generation. Before, to wear luxury, you had to wear a suit and tie. Now, you can wear a €500 hoodie and be just as stylish as in Armani.

Pieces like the Supreme True Religion Zip Up Hooded Sweatshirt FW25 Black perfectly illustrate this evolution. It's casual luxury, accessible to those who understand the codes.

Our Streetwear Selection at Geturrick

At Geturbrick, we've selected the best pieces of the moment. Our approach? To give you access to rare and authenticated pieces that you won't be able to find anywhere else.

From the classic Supreme Box Logo Hooded Sweatshirt FW25 Heather Grey to more special collaborations like the Supreme Fox Racing Zip Up Hooded Sweatshirt Blue , we cover all styles.

And for those looking for even more exclusive pieces, we offer collaborations with artists like Supreme's Tyler, The Creator, Tee Brown .

Authentication, Our Priority

In a market rife with fakes, our authentication process guarantees that every item is 100% genuine. We don't take this lightly – our reputation depends on the trust you place in us.

It is this expertise that allows us to offer rare pieces with complete peace of mind. When you buy from us, you know you are investing in authenticity.

Streetwear continues to evolve, but one thing remains constant: the importance of authenticity and rarity. At Geturrick, we're here to give you access to this culture, guaranteeing that your pieces are authentic and that your satisfaction is our priority.

To learn more about our approach and values, feel free to read our story . And if you have any questions, our FAQ will answer them all.