Adidas - Page 6

The origins of Adidas: from the Dassler workshop to the three-stripe empire

The adidas story begins in 1949 in the small German town of Herzogenaurach, where Adolf "Adi" Dassler laid the foundations for what would become one of the world's most influential sports empires. After a bitter split with his brother Rudolf—who would go on to found Puma on the other side of town—Adi Dassler focused on his vision: to create sports shoes that would truly enhance athletes' performance.

From the 1950s onward, Adidas revolutionized the industry with precise technical innovations. Screw-in studs to adapt to varying playing surfaces, lightweight materials for sprinting—each development addressed a specific need of elite athletes. This analytical approach to athletic performance forged the brand's DNA and explains why Adidas sneakers maintain this pursuit of technical excellence today.

Technical evolution: from pure performance to lifestyle

The introduction of the Adidas Superstar in 1970 marked a turning point in the brand's approach. This low-top basketball shoe, with its all-leather upper and iconic rubber shell toe, quickly became more than just a sports shoe. Run-DMC popularized the model with their hit "My Adidas" in 1986, propelling the silhouette into the burgeoning hip-hop culture.

This shift from pure performance to lifestyle is accompanied by major innovations. Boost technology, developed in partnership with BASF, revolutionized cushioning by using expanded TPU particles. This revolutionary foam offers superior energy return compared to traditional EVA and became Adidas's technical signature in the 2010s.

Our selection includes models that perfectly illustrate this evolution, such as the Samba OG Black White Gum , which retains the original football aesthetic while adapting to contemporary streetwear codes.

The collaborations that shaped sneaker culture

Kanye West and the Yeezy era

Kanye West's signing with Adidas in 2013 revolutionized the sneaker industry. The Yeezy collection introduced unprecedented aesthetic codes: organic silhouettes, earth-toned colorways, and premium materials. This collaboration redefined the standards of luxury sportswear and positioned Adidas as a direct competitor to Nike in the premium segment.

The Yeezy Boost 350, with its Primeknit construction and distinctive Boost sole, embodies this new creative direction. Each drop becomes a cultural event, generating unprecedented hype and propelling Adidas to the top of the resale market.

Pharrell Williams: Innovation in the service of expression

The collaboration with Pharrell Williams perfectly illustrates Adidas' ability to merge technical innovation and artistic vision. Our exclusive models, such as the Adistar Jellyfish Real Green and the Adistar Jellyfish Royal Blue, exemplify this experimental approach where color and texture become elements of emotional expression.

BAPE: when streetwear meets performance

Collaborations with A Bathing Ape push the boundaries between sport and streetwear. Our exclusive pieces, such as the Predator Elite BAPE Green Camo and the F50 Elite BAPE Multi Camo, demonstrate how Adidas translates its football technologies into cutting-edge streetwear aesthetics.

The cultural impact: from the terrace to the catwalks

Adidas' cultural influence extends far beyond the realm of sports. The British Casuals movement of the 1980s massively adopted Gazelle and other football-inspired models, forging an unbreakable link between the brand and European urban culture. This appropriation by football fans, ravers, and later skateboarders, shaped Adidas' streetwear identity.

The trefoil logo, used until 1997 and then reserved for the Originals line, symbolizes this heritage. Unlike the Performance logo (the three stripes), the trefoil evokes the brand's historical roots and cultural authenticity.

Our Spezial models perfectly illustrate this deliberate nostalgia, with silhouettes that draw on the Adidas archives while incorporating contemporary materials and finishes. The Handball Spezial Cream White Beige is a perfect example.

Adidas today: between heritage and innovation

The return of iconic models

The Blokecore trend and Y2K aesthetic have propelled Adidas classics to the forefront of contemporary fashion. The Samba , originally designed for football training on frozen surfaces, has become an obsession for fashionistas worldwide. Our Samba OG Preloved Red Leopard embodies this contemporary reinterpretation of vintage style.

This revival is accompanied by premium collaborations with houses like Gucci, Wales Bonner, and cutting-edge streetwear brands. Each release becomes a balancing act between respecting heritage and creative innovation.

Innovation continues

Adidas maintains its position as a technical leader through constant development. 4D technology, 3D printing of midsoles, and Parley recycled materials demonstrate the brand's commitment to a more sustainable and technologically advanced future.

Our models like the Adizero Evo SL Black White illustrate this perpetual quest for performance, where every gram counts and every innovation serves sporting efficiency.

Our Adidas selection at Geturrick

At Geturbrick, we offer the most sought-after Adidas models on the secondary market. From exclusive collaborations to limited colorways, our catalog reflects the diversity and richness of the contemporary Adidas universe.

Our pieces like the Campus 2 KoRn Follow The Leader or the Samba OG Rhinestone Crystal White Silver demonstrate Adidas' unique ability to transcend the boundaries between sport, fashion and culture.

Whether you're looking for women's sneakers with streamlined silhouettes or men's sneakers with robust construction, our Adidas selection covers all styles and influences. Each pair is authenticated according to our rigorous authentication process , guaranteeing the authenticity and quality of your purchases.

Explore our other Nike sneaker collections or discover the world of New Balance to complete your rotation. The history of sneakers is written day after day, and Adidas remains one of its most influential chapters.