New Balance 740

New Balance 740: The Running Heritage of the 2000s

The New Balance 740 draws its roots from the aesthetic of early 2000s runners. Originally designed as an everyday silhouette, this technical sneaker stands out for its multilayered construction and ABZORB midsole technology, the brand's signature cushioning innovation.

A Diverse Color Palette

Our selection covers all iterations of the range, from New Balance 740 Triple Black to metallic finishes like the Grey Matter Frosted Glass Silver Metallic. The v2 brings subtle refinements with colorways such as Rose Sugar and Heron Blue Vintage Indigo.

Collaborations and Special Editions

The model has benefited from notable collaborations like the DTLR "Night Moves" coming in December 2025, and the Whitaker Group "Willful Bias For Discovery", testament to the growing interest in this technical silhouette. These drops confirm the 740's positioning in the contemporary sneaker landscape.

At Geturbrick, we offer one of the most complete selections of premium New Balance sneakers. Each pair from our New Balance 740 collection is authenticated by our experts and shipped in its original packaging. To complete your running rotation, also check out our Asics Gel Kayano 14 or explore our full range of technical sneakers.