Men's Sneakers

The Origins: When Performance Meets Style

The history of men's sneakers begins in the 1950s-60s, when visionaries like Bill Bowerman started tinkering with running shoes to create something revolutionary. Bowerman, co-founder of Nike, had this obsession: to create a better shoe. That's how the Nike Cortez was born, the first Nike running shoe that truly showcased his creative genius.

Around the same time, Marquis Mills Converse founded his company in 1908 in Boston with a clear objective: to create shoes that would change the game. Honestly, who could have predicted that these first creations would become the foundation of the entire sneaker culture we know today?

The Evolution: From Performance to Lifestyle

The thing is, sneakers quickly transcended their original purpose. In the 1980s-90s, we saw the birth of silhouettes that became true classics. The Air Jordan completely revolutionized the game by combining athletic performance with urban style. Michael Jordan literally transformed a simple basketball shoe into an object of desire.

The Air Jordan 17 for example, drew inspiration from improvised jazz melodies to echo the magic and incredible creative ability of the player. You see, that's exactly the kind of storytelling that elevated sneakers from the status of simple sports equipment to that of an essential fashion accessory.

Tinker Hatfield, the legendary designer, had this brilliant idea of making the Nike Air unit visible. This innovation gave birth to models that are now grails for all collectors.

The Landmark Collaborations That Changed Everything

In the early 2000s, Nike collaborated with various retailers and reimagined the Dunk with the SB Dunk Low Pro, without compromising the original Dunk. It was the beginning of a new era: that of collaborations.

Today, we see completely insane collabs like the Nike Air Force 3 Low SP Nigo Kintsugi Bamboo that we have in stock, or even the collaborations between Balenciaga and Puma that blend high fashion with sneaker culture.

Brands like Puma have also been able to create unique partnerships, notably with artists like A$AP Rocky for the Puma Inhale A$AP Rocky Leopard, or with athletes like LaMelo Ball for his MB04 collaborations.

The Cultural Impact: More Than Just a Shoe

Men's sneakers have become a true language. They tell who you are, where you come from, what you love. Sneaker culture has created a global community where enthusiasts come together around their love for these objects that combine technique, design and history.

Models like the Adidas Samba or the New Balance 550 have stood the test of time while maintaining their authenticity. Each silhouette has its story, its fans, its place in urban culture.

The Puma Speedcat OG for example, with their different colorways like the Pele Yellow Black or the Cool Mid Grey White, perfectly show how a classic model can reinvent itself while keeping its DNA.

Today: The Era of Resale and Rarity

Now, we're living a fascinating time for men's sneakers. The resale market has exploded, and certain models reach prices that reflect their true status as collectible objects. At Geturbrick, we understand this passion and we make sure that every pair we offer respects the authenticity that makes a sneaker truly valuable.

Innovative models like the Nike Mind 001 Slide Black Chrome or collaborations like the Puma Mostro Jjjjound Deep Navy show that innovation continues. Brands never stop exploring new territories, whether through innovative materials or unexpected partnerships.

The Adidas Adizero Evo SL Black White perfectly represents this constant search for performance and style that characterizes modern sneakers.

Our Mission at Geturbrick

Understanding this history is understanding why we do what we do. Every pair in our men's sneakers collection has been selected for its authenticity and its place in this great story. From the Puma Speedcat The Never Worn 5 to the latest collaborations like the Puma Speedcat Archive Team Light Blue Club Navy, we make sure you have access to the pieces that really matter.

Our rigorous authentication process guarantees that every sneaker you receive is 100% authentic. Because ultimately, wearing sneakers is wearing a piece of history, and that history deserves to be respected.

Want to know more about our approach? Check out our story to understand how two passionate individuals created Geturbrick to make the most sought-after sneakers accessible.