Nocta

Nocta: When Drake meets Nike

You probably know Drake, the Canadian rapper who's been killing it for over a decade. But what you might not know is that he created his own line with Nike: Nocta . And frankly, it's amazing. This collaboration between the Toronto artist and the Swoosh brand has resulted in sneakers that are generating buzz worldwide.

The thing about Nocta is that it goes beyond a simple, classic collaboration. Drake wanted to create something that reflected his own style: urban, accessible, but with that premium touch that makes all the difference. And that comes through in every pair.

The origins of the Nike x Drake collaboration

The story begins in 2013 when Drake signed his first contract with Nike. But it wasn't until 2020 that Nocta , his own sub-brand within Nike, was officially launched. The name? It's a nod to his nocturnal nature; he often composes at night and literally lives at night.

Drake wanted to create pieces that fit his lifestyle and that of his generation. Men's and women's sneakers that can be worn just as easily in the studio as at a party, premium sportswear unlike anything else on the market.

What makes this collaboration special is Drake's approach. Unlike other artists who simply put their name on existing models, he's truly involved in the design. Every colorway, every detail is carefully considered.

The evolution of the Nocta range

Since its launch, Nocta has explored several iconic Nike silhouettes. And here, you can find the most sought-after pieces from this collection.

The Air Force 1 Nocta Certified Lover Boy

The Nike Air Force 1 Low Drake Nocta Certified Lover Boy Citron Tint marked a turning point in the collaboration. These AF1s, revisited in pastel colorways like Palest Purple and Pink Foam, created a real buzz.

The great thing about these colorways is that they break the rules. Where we expect classic black and white, Drake offers soft, almost feminine shades that work equally well on men and women .

The Hot Step Revolution

Then came the Hot Step 2 , a completely new silhouette that quickly became Nocta's signature. This shoe is available in an impressive range of colors: from classic Black and White to bolder options like Opti Yellow or Total Orange .

The Hot Step is a perfect mix of retro running and futuristic design. Details like Mint Foam and Eggplant show how much Drake and his team put into using unusual colors.

Innovation with the Hot Step Air Terra

The range then expanded with the Nike Hot Step Air Terra , a more technical version that explores new territories. The Snakeskin model and the Black University Gold version prove that Nocta hasn't finished surprising us.

Notable collaborations

What makes Nocta truly special is its ability to bridge different worlds. Drake doesn't just make sneakers ; he creates an entire ecosystem.

The collaboration extends beyond footwear to include premium streetwear , but sneakers remain at the heart of Nocta's identity. Each drop is conceived as an event, with stories to tell and strong cultural references.

Drake's approach is to blend accessible luxury with references to Toronto, his hometown. The colors often evoke sunsets over Lake Ontario or the city's modern architecture.

Cultural impact and heritage

Nocta has achieved something quite remarkable: creating its own identity while remaining true to Nike's DNA. Nocta sneakers are worn as much in rap videos as on the streets, proving their versatility.

The influence of this collaboration extends far beyond the sneaker world. It has inspired other artists to rethink their approach to partnerships with sports brands. Drake has shown that it's possible to create something authentic without falling into the trap of empty marketing.

Colorways like Rattan or the Purple versions of the Hot Step Air Terra have become iconic in sneaker culture. These are pieces that collectors clamor for and that retain their value on the secondary market.

Nocta today: a collection in perpetual evolution

Today, Nocta continues to evolve with models like the Nocta Glide , which explores new aesthetic territories. The Bright Crimson and Black Iron Grey versions demonstrate that creativity knows no bounds.

What's amazing about this collaboration is that it manages to reach such a wide audience. From Jordan fans to Nike Dunk enthusiasts, everyone finds something they love in the Nocta range.

Why choose Nocta at Geturbrick?

We understand the importance of these pieces. That's why we offer a comprehensive selection of the most sought-after Nocta models. Each pair is authenticated according to our rigorous authentication process , because we don't take authenticity lightly.

Whether you're drawn to the pastel shades of the Certified Lover Boy series or prefer the bolder colors of Hot Step 2, we've got you covered. And unlike official releases that sell out in minutes, here you can take your time choosing.

Nocta sneakers are more than just a purchase; they're access to a culture, a movement that continues to grow. And frankly, when you see the quality and originality of these models, you understand why they're generating so much buzz.

Want to know about sizing? Check out our Nike size guide or feel free to browse our FAQ if you have any questions. At Geturrick, we're here to help you choose the perfect sneakers.