New Balance

New Balance: The art of running since 1906

You know what? New Balance is probably one of the most underrated brands in sneaker culture. While everyone was fighting over Nike and Jordan , the brand with the "N" was quietly building its empire on solid foundations: performance, craftsmanship, and above all, that obsession with Made in USA that makes all the difference.

Founded in Boston in 1906, New Balance began as an orthopedic brand before becoming a global leader in running. The key is that they've maintained this ultra-precise technical approach in everything they do. The result? Sneakers that combine legendary comfort with a minimalist aesthetic perfectly in tune with the times.

The origins: when technique meets style

The story begins with William J. Riley, who was developing orthotic insoles. His idea? To draw inspiration from the perfect balance of a three-legged chicken to create ultra-comfortable shoes. Sounds strange, but the concept was revolutionary.

In the 1960s and 70s, New Balance made a name for itself in the running world with groundbreaking technical models. But it was really in the 1980s that everything changed with the introduction of the 990 line. This silhouette would become one of the most respected in sneaker history.

The thing about New Balance is this anti-hype approach that paradoxically creates even more desire. No aggressive marketing, no limited-edition drops all the time. Just exceptional products that speak for themselves.

The evolution of a discreet empire

The 90s and 2000s marked the brand's golden age with models like the 991 , 992 , 993 and 994. Each reference brings its own personality while retaining that recognizable New Balance identity.

What makes New Balance unique is its ability to create timeless designs. Take the 990v4 Made In USA Grey Silver , for example—it has stood the test of time without showing its age. That's true class.

The brand also develops cutting-edge technologies like ABZORB and ENCAP , which revolutionize cushioning and comfort. These innovations aren't just marketing hype—they truly transform the wearing experience.

Recently, New Balance has also successfully ridden the retro wave with models like the 2002R or the legendary 550. The 2002R Off White that we offer here is exactly that perfect blend of heritage and modernity.

Collaborations that have shaped culture

If you want to understand New Balance's influence, look at their collaborations. They're not numerous, but each one is a hit. Aimé Leon Dore with Teddy Santis completely redefined the brand's image. Their 993 Miusa Aimé Leon Dore Pine Grove instantly became a must-have.

Action Bronson has also brought his unique touch with colorways like the 992 Miusa Action Bronson Tan Red and the 992 Cosmic Rose . The New York rapper perfectly understands the New Balance DNA and offers colorways that respect the heritage while adding his personal flair.

Other notable collaborations with Kith , such as the 991v2 Miuk Kith Osaka Pack , or Bodega with their 9060 Age Of Discovery, prove that the brand knows how to surround itself with the right people to create exceptional pieces.

The key takeaway is that New Balance doesn't collaborate just for the sake of making a splash. Every partnership has meaning and brings something new to the brand.

The cultural impact: beyond running

New Balance has become much more than just a running brand. It's a symbol of good taste and sneaker knowledge. Wearing New Balance is a way of showing you understand the culture without having to shout it from the rooftops.

The brand has managed to appeal to both dadcore enthusiasts and the new generation of sneakerheads. Models like the 9060 – available here in Sea Salt White , Pink Overdye , or Black Cement – ​​prove that New Balance knows how to remain relevant across generations.

The influence goes beyond the sneaker. New Balance has become a complete aesthetic that fits perfectly into the world of contemporary streetwear . This minimalist and high-quality approach resonates with the times.

New Balance today: between heritage and innovation

Today, New Balance continues to innovate while respecting its heritage. Models like the 1906R Silver Metallic Chrome Blue or the 1000 Black Silver Metallic show that the brand has plenty more to offer.

What excites us at Geturbrick is New Balance's ability to create models that instantly become cult classics. Take the New Balance 550 – it was almost forgotten before making a strong comeback and becoming one of the most sought-after silhouettes of the moment.

The brand also continues to explore new territories with collaborations such as the one with WTAPS on their ABZORB 2010 Grey Green Smoke , which blends running heritage with Japanese military aesthetics.

Why choose New Balance at Geturrick

Here you'll find a carefully curated selection of the most sought-after New Balance models. From timeless classics to the hottest collaborations, every pair is authenticated with the utmost care.

What we love about New Balance is that it's a brand that respects its fans. No shady marketing tactics, just real products for real enthusiasts. And that really resonates with us.

Whether you're looking for a pair to complete your daily rotation or a grail shoe for your collection, our New Balance selection will meet your expectations. And as always, our expertise is at your service to help you make the right choice.

If you have any questions about our New Balance models or sizing, feel free to check out our FAQ or contact us directly. We're here to help!