Nike

The Nike empire: from revolutionary origins to global domination

When Philip Knight and Bill Bowerman founded Blue Ribbon Sports in 1964, and then Nike in 1971, they laid the foundations for what would become the world's most influential sneaker brand. Nike's story begins in Oregon, where these two running enthusiasts envisioned high-performance, affordable shoes. The name Nike, inspired by the Greek goddess of victory, perfectly encapsulates the brand's ambition: to propel every athlete toward excellence.

Technical innovation has been at the heart of Nike since its inception. The legendary Moon Shoe of 1972, the brand's first official creation, already featured this revolutionary sole developed by Bowerman using a kitchen waffle iron. This development method laid the foundation for the future Waffle Racer , a model that revolutionized running and established Nike as a technical benchmark.

The founding models that shaped history

The Cortez marked a turning point in sneaker history. The first Nike running shoe to showcase Bill Bowerman's genius, it perfectly embodies the brand's philosophy: combining performance and style. This iconic model has stood the test of time, proving that good ideas defy the years.

The arrival of the Air Max in the 1980s revolutionized the industry once again. Tinker Hatfield, inspired by the architecture of the Centre Pompidou in Paris, designed a shoe where the Nike Air unit became visible. This innovation marked the beginning of an era where technology became as important as aesthetics. Today, models like the Air Max 95 OG Big Bubble Neon and the Air Max 1 87 Photon Dust perpetuate this tradition of technical excellence.

The skateboard revolution with Nike SB

In the early 2000s, Nike took a significant step forward by embracing skateboard culture. The creation of the Nike SB transformed the original Dunk into a streetwear icon. Without altering the model's core identity, Nike completely redesigned the SB Dunk Low Pro to meet the demands of skateboarders. This respectful yet innovative approach immediately resonated with the underground scene.

Collaborations like the SB Dunk Low Supreme 94 demonstrate Nike's ability to transcend traditional sports codes. These drops become cultural events, creating hype that extends far beyond skateboarding to encompass the entire streetwear culture .

The era of prestigious collaborations

Nike has mastered the art of collaboration like no other brand. Each partnership tells a unique story, blending Nike's technical expertise with the creative vision of artists, designers, or fashion brands. The Nike Moon SP Jacquemus Off Noir perfectly illustrates this approach: Jacquemus brings his minimalist French aesthetic to Nike's futuristic silhouette.

These collaborations create unique pieces that transcend the simple status of shoes to become collector's items. The Air Max 95 SP Corteiz Aegean Storm and the Air Max 1 87 Stranger Things Steve Harrington demonstrate this ability to build bridges between seemingly opposing worlds.

Technological innovation at the service of performance

Nike has never stopped innovating technologically. Models like the Air Zoom Alphafly Next 3 push the boundaries of running performance, while the Air Foamposite One Carbon Fiber explores new materials to offer unprecedented sensations.

This quest for innovation can also be found on more lifestyle silhouettes such as the Vomero 5 Triple Black or the P 6000 , which transpose cutting-edge technologies into urban designs adapted to everyday life.

Nike today: between heritage and modernity

Nike's strength lies in its ability to honor its heritage while embracing modernity. Retro models like the various Air Jordan iterations sit alongside futuristic creations, offering a complete range that appeals to all generations.

This diversity is reflected in our selection at Geturbrick. From innovative slides like the Mind 001 Slide Black Chrome to performance basketball models like the Kobe 6 Protro Reverse Grinch , each pair tells a part of the Nike story.

Authenticity at the heart of our selection

At Geturrick, we understand that every pair of Nikes carries decades of innovation and culture within it. That's why our authentication process ensures that every sneaker in our collection meets the highest standards. Whether it's an OG model or a limited collaboration, you can trust the authenticity of your future treasure.

Our expertise allows us to offer rare and sought-after models, often sold out elsewhere. From exclusive colorways to limited editions, our Nike collection brings together the most desirable pieces on the secondary market.

Nike, much more than a sneaker brand

Nike's influence extends far beyond the world of sports. The brand has shaped urban culture, inspired generations of artists, and created a universally recognized visual language. Carolyn Davidson's swoosh, created for $35 in 1971, has become one of the most recognizable logos in the world.

This cultural influence is evident in every release, every collaboration, every innovation. Nike doesn't just make shoes: the brand creates symbols, objects of desire that transcend their primary function to become cultural markers.

Whether you're passionate about women's or men's sneakers, a fan of technical models or lifestyle pieces, Nike offers an endless array of possibilities. Each model in our collection reflects this richness, allowing everyone to find the pair that matches their personality and aspirations.

Explore our complete selection of authentic sneakers and immerse yourself in the fascinating world of the Swoosh brand. At Geturbrick, the Nike story continues to unfold, one pair at a time.